Most studios start with a screen. We start here, with one real person, mid-worry. Everything after gets built backwards from this.
From the human need, to the principle that answers it, to the binary that delivers it. We think backwards is the most honest order.
Someone two days into a GLP-1, bracing for a side effect they can't predict. Not a "user." A person with a real question, and real dread.
Nobody on a GLP-1 wants another tracker. They want to know they'll be okay. So the product's job isn't to log. It's to answer the worry with something true.
"I don't know when my next dose is, or whether the nausea is coming. The not-knowing is worse than the shot."
Open every screen with a calm, specific answer (the next dose, in plain words) before we ever ask them to log a thing.
Only now, after the question and the principle, does a screen exist. And it exists to answer them, not to impress you.
Everything so far was charcoal and quiet. The moment a product appears, it speaks in its own voice.
Last time, the nausea eased by day three. We'll check in Wednesday, a little before, just in case.
something true to hold ontoEach one starts with a question someone actually asked. Watch the colour change. That's the work speaking, not the studio.
A privacy-first GLP-1 companion. Timed guidance for injections and side effects, with the answer always one glance away. Health data never leaves the phone.
lumiden.app →A live tracker for the world's disease outbreaks, with the context the headlines skip. Each one measured against history's worst, from the 1918 flu to Ebola to COVID, so you can see how alarmed to actually be.
will-i-die.com →Upload a baffling medical bill and we read it back in plain language. We pair government benchmark data with AI to surface the charges worth questioning, with the numbers to back the conversation.
decodebill.com →A first-of-its-kind global transit & travel app, quietly reimagining how people get from anywhere to anywhere. We're not ready to say more yet.
Coming soonSoftware should be useful, respectful, and quiet by default. No dark patterns. No data harvesting. No manufactured urgency. We measure our work by whether it leaves someone better off: calmer, clearer, more in control.
We begin with the user and work backwards, from a real question to the principle that answers it to the software that delivers it. We build a small number of things, and we build them well.